Businesses Approach To the Use of Primary and Secondary Research Essay

Businesses Approach To the Use of Primary and Secondary Research - Essay Example This paper illustrates that the data gathered is put into use by a third party. In essence, it remains abroad and a diffuse data in a contained toolbox, since it does contain any virtual information useful in any market research context. The information is also very important since a large number of the organizations utilize it as they strive to improve their operations in the market. It is an all-purpose market tool, and the corporate board is always at the dispensation of seeking its reference for the sake of comparison of the market trends. It also remains the most accessible form of market research, which is also cheap in relation to the cost. The internal secondary research will entail any information that is gathered anywhere in the environmental angles of the firm. It includes categories such as sales report, the customer databases, ay past report of the primary market research. A sales report will break and dispense information in categories of region, times and the sales ext ent. Sometimes they can also give analytical reports of the distribution channels, discounts extents, and target customers categories. Databases will contain the description of the customer’s data. The primary market research will contain survey or focus group’s result that is done in the previous years. External research entails any information that is gathered by the commercial vendors, government agencies, and other diverse sources. Of utmost importance is a syndicated report, which tends to compile the data with the use of libraries, data calls, and other databases. Concisely, they aim at selling the information to as many firms as possible. The information has passed through the analyst's hands hence it is reliable.

Wayne Williams (Atlanta Child Killer) Case Study

Wayne Williams (Atlanta Child Killer) - Case Study Example The deaths were as a result of asphyxiation and strangulation. On each of the recovered victim, there were varying types of microscopic evidence ranging from dog fur, carpet fibers, and blanket fibers. It was noted that once the facts about the killings were publicized by the press, the killings went on, but the victims started appearing nude or partially nude in the Chattahoochee River (Nickell, 2011). The change in the killer’s way of handling the victims was a clear indication that the killer was keen on the media’s reports regarding the killings and was determined to clear any signs of trace evidence (Mallard, 2009). In May of 1981, intelligence officials were in high hopes of getting the killer whereby they launched surveillance along the Chattahoochee River. As they were carrying out surveillance, intelligence officers heard a loud splash and then saw a station wagon in the area along the river. At the time of the splash, there was no immediate discovery of any body. However, the intelligence offers went on to question the 23-year-old male driver who admitted that he had dropped a bag of garbage into the water. On the second day after the questioning of the driver, the body of a young black male was discovered in the Chattahoochee River at a location downstream from where intelligence officers questioned the driver (Lester, 1995). Forensic examination of the identified body revealed that the body had unique man-made yellow and green carpet fibers. This crucial evidence was found on the victim’s hair, and it matched fiber evidence identified on other victims. This piece of evidence made intelligence officers conduct a search in Wayne Williams’ house, where yellow and green carpet material was identified across many areas of the house. Convinced by the discovery of fiber that matched that found on Wayne’s carpeting material, intelligence officers were in no doubts that the killer they had been